Borna holds a Master’s in Aeronautical Engineering from City University and brings over 25 years of leadership experience at Airbus and Vertical Aerospace. He has a strong track record of delivering results across marketing, commercial strategy, and customer programme management. At Airbus Corporate Jets, Borna served as Head of Marketing, where he led a team to implement innovative strategies that expanded the company’s addressable market by 400%. He also held senior commercial roles spanning customer marketing, aircraft value pricing, and customisation negotiations. In the early stages of the Airbus A350 Programme, Borna was appointed Customer Programme Director, managing accounts valued at approximately $10 billion with leading airlines including AerCap, Lufthansa, British Airways, LATAM, and Air Mauritius. In this role, he worked with cross-functional teams to establish the customer programme and successfully deliver aircraft on schedule. In his current role at Vertical Aerospace, Borna leads commercial business development for the VX4 eVTOL aircraft across Europe, Latin America, and the Middle East. He works closely with customers and partners to ensure their operational needs shape the development of the aircraft, collaborating directly with engineering teams. By staying close to the market, Borna helps define the product and the broader ecosystem required for safe, efficient, and scalable electric aviation. His work focuses on identifying future opportunities to accelerate the adoption of eVTOL technology and drive the growth of a sustainable aviation industry.