As a born and raised Dutchman, cycling has been a part of Kalle Beusch’s life for as long as he can remember as it was the way of getting to school, meeting friends, and travelling to the city. At European Cycling Industries (ECI), he combines this passion with his educational background in European politics and international relations to work on widening ECI’s membership base and advancing bike sharing as staff lead in the Bike Share Expert Group. Kalle is passionate to learn everything there is about the industry whilst promoting cycling throughout Europe.